Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
Coexistence of Trademarks
Coexistence of trademarks in trademark law refers to the situation where two or more trademarks with similar or identical elements are allowed to coexist and be registered and used in the same market without causing confusion among consumers or diluting the distinctive character of either trademark.
Coexistence agreements are often used in situations where two or more parties have competing trademark rights, but neither party has the exclusive right to use the trademark in question. In such cases, the parties may enter into an agreement that allows them to use their respective trademarks in the same market, subject to certain conditions and limitations.
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7 unusual celebrity trademark registrations
Many celebrities have taken the entrepreneurial path and have commenced branding programs using their intellectual property to sell a variety of goods and services. In order to do that, they first must register official trademarks — for their names, their children’s names, their catchphrases, and their song lyrics. Some of them are successful, and some are not. From Donald Trump’s catchphrase “You’re Fired” to Beyoncé registering the names of her children, here are seven most interesting things celebrities have tried to trademark.
Airbnb versus Hairbnb: How trademark protects against unexpected threats
Taking a creative spin on an already established and renown brand may seem as a good strategy for devising a name for a startup company but it may backfire. This article summarises one of the contemporary cases in this area, revealing that Airbnb’s trademark protects the company against unexpected threats.