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How can trademark infringement be monitored?

Founder & Trademark Attorney

Trademark infringement takes different forms and requires monitoring across different channels.

New trademark applications in IP office databases are the most structured threat: a confusingly similar application can be opposed during the publication period. This can be monitored directly through IP office databases or through a monitoring service.

Commercial infringement (unauthorized use of the mark on products, websites, social media, or online marketplaces) is harder to detect systematically. Brand monitoring tools can scan the web, social media, and major marketplaces for unauthorized use of the name or logo. For Amazon specifically, Amazon Brand Registry provides tools to report and remove infringing listings.

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