Written by Jan Buza
Co-founder of Trama
Trademark, or trade mark, is defined as a sign capable of distinguishing the goods or services of one company from the goods or services of other companies. This sign is typically a name, slogan, symbol, or a combination of these elements, but shape, sounds, smells, and other characteristics can also be used as distinguishing signs.
From the customers' perspective, a trademark signals a single source of goods and services. From the standpoint of trademark holders, a trademark protects their intellectual property from infringement.
In practical terms, trademarks are closely related to branding, as all the elements mentioned above are designed to distinguish a brand from its competition and build customer trust. However, while branding belongs to the field of marketing, the term trademark is established under intellectual property law, providing legal protection against trademark infringement. Very simply put, trademark law concerns itself with the question of where one trademark owner's protection ends and another one's begins while also avoiding potential consumer confusion.
I want to register an AU trademark in one class; how much would that cost?
Can I register a trademark if my company is not yet in business?
Does how I write my brand name matter when registering a trademark?
Can I increase the distinctiveness of my word mark by changing the font?
Do I need to run my business in the selected country to register a trademark there?
What is the price of an additional trademark class in Japan?
We have multiple partners to be listed as joint owners of the trademark. Is this possible?
I want to register a JP trademark in one class; how much would that cost?
After filing a trademark in one country, can I file the same trademark in another?
How much does adding a class to my US trademark application cost?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
