How can I raise an opposition against somebody else's trademark?

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.

“Our continual drive for excellence made us the best selling durag brand in the UK. Last year, we began trading on Amazon and found the marketplace to have a handful of rogue sellers who attempted to tarnish others’ brand reputation. This issue was quickly dealt with after trademark certifications were provided to Amazon.” Read the full story of Alvin Mills, the founder of ShyneDurags, who continues in his goal to create the #1 online destination for afro hair care.