IP cases involving YIWU TARGET ELECTRIC APPLIANCE CO., LTD

Trademark registration can be viewed as a crucial step towards the market success. This article presents a closer look into the role of trademark registration in the success stories of Jacuzzi, Ping-Pong and Zamboni, for which the trademark has become more renown than the very product these brands describe.

Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.

We have looked into the last 1,000 trademarks registered in main intellectual property offices, including USPTO (United States), UKIPO (United Kingdom), EUIPO (European Union), CNIPA (China), CIPO (Canada), ROSPATENT (Russia), IPA (Australia), BOIP (Benelux), IGE-IPI (Switzerland), NIPO (Norway) and KIPO (Republic of Korea), exploring the average time it takes for a trademark to be registered in the selected jurisdictions.