From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Plaintiff: Starbucks Corporation
Defendant: Hellenic Milk and Flour Industry S.A. (EVGA)
Case no.: R 1023/2016-4
Jurisdiction: European Union
Industry: Food and Drink
Decision date: 13 Feb, 2017
Subject matter: Complementary evidenceConceptual similarityDatabase printoutDistinctive elementDominant elementEnhanced distinctivenessEvidence of useIdentity of goods and servicesLikelihood of confusionNature of the goods and servicesNew submission on appealPhonetic similarityPress articlesProof of usePurpose of the goods and servicesReputationSimilarity of goods and servicesSubstantiation of earlier rightVisual similarityWeak element
The request for a declaration of invalidity fails on the basis of all the earlier marks and all grounds invoked.
Refresh
STARBUCKS REFRESHA
What should I do if the USPTO asks me to provide Identification of Services in an office action?
Is logo one class and the name another class when it comes to trademark registration?
What can differentiate my trademark from a very similar trademark?
Can I increase the distinctiveness of my word mark by changing the font?
What is the price of an additional trademark class in China?