Aalto Bodegas y Viñedos, S.A. v. Flow Drinks OY

There is a myriad of reasons why trademark registration is of a crucial importance for pharmaceutical companies. This article presents a concise summary of 12 key reasons why every company safeguarding human life and health should think about registering for a trademark.

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.