Coca-Cola

Coca-Cola, one of the world's most iconic and recognizable brands, has a rich history that dates back to its founding in 1886 by Dr. John Stith Pemberton in Atlanta, Georgia. Originally developed as a non-alcoholic version of Pemberton's French Wine Coca nerve tonic, the company's flagship product, Coca-Cola, quickly gained popularity for its unique and refreshing taste.Coca-Cola's first trademark was registered on January 31, 1893. The trademark was for the distinctive script logo of the name "Coca-Cola" written in Spencerian script, a style of penmanship popular in the United States at the time. The logo has undergone some modifications over the years, but the iconic script remains a key element of Coca-Cola's brand identity.

Coca-Cola has been particularly vigilant in protecting its trademarks, engaging in legal battles to safeguard its brand integrity. In recent years, the company filed a trademark infringement lawsuit against a Chinese beverage company, Shenzhen Ganten Food & Beverage Management Co., Ltd. The dispute arose over Ganten's use of a logo that bore a striking resemblance to Coca-Cola's iconic script. This legal action underscored Coca-Cola's commitment to preserving its visual identity and preventing unauthorized imitation in the competitive Chinese market.