How do I protect my brand on Google Ads?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

Protecting your brand on Google Ads starts with ensuring your trademark is registered with Google. Once your trademark is in their system, you gain the ability to block unauthorized advertisers from using your brand in their ads. You can also use Google's Trademark Complaint Form to report any misuse.

But to fully protect your brand, you’ll want to consistently monitor how your name and products are used in Google Ads. Trama provides a comprehensive Google Ads monitoring service that not only tracks whether competitors are bidding on your branded keywords but also ensures that any misuse is flagged and swiftly addressed.

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